The Automotive Coalition, a rising group of unbiased automotive parts and restore corporations, associations and insurers dedicated to preserving shopper selection And pretty priced car restore, has launched a multi-million greenback advertising campaign in assist of The biggest to restore movement and key legislative measures, collectively with the Get monetary financial savings on Auto Repair Transportation (Smart) Act and completely different funds To return.
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At a time when People are getting squeezed by rising prices, the Automotive Coalition believes the Smart Act will empower consumers To choose extreme quality, protected And pretty priced aftermarket parts, the placeas nonetheless respecting the mental property propers of automakers. The nationwide education and mobilization effort will function a microsite, current and video paid promoting, a “write your member of Congress” function and an constructed-in authorities relations push.
“We’re excited to kickstart this nationwide advertising campaign Inside the wrestle To revive shopper selection, decrease auto restore prices and guarantee greater rivals Inside The selection parts enterprise,” said Justin Rzepka, authorities director of the Automotive Coalition. “Consumers and small companies lose when 15-yr design patents maintain unbiased producers from offering protected, extreme quality And pretty priced aftermarket restore parts. The Smart Act would fight design patent abuse that restricts selection and drives up prices by reducing the time that car producers can implement design patents on widespread aftermarket parts, like facet mirrors and bumpers.
“The proper to restore movement is about Making sure that People have administration over their knowledge And the method and the place they repair their merchandise, particularly automobiles. Following Prefacetnt Biden’s authorities order on rivals and the Federal Commerce Fee’s (FTC) ‘Nixing the Fix’ report, we’re excited To assist People get informationrmed and engaged.”
Together with the Automotive Coalition, Which incorporates the American Property Casualty Insurance coverage Affiliation (APCIA), Automotive Physique Parts Affiliation (ABPA), AutoZone and LKQ Company, the Smart Act is assisted by the Consumers for Auto Reliability and Safety Coalition, National Affiliation of Mutual Insurance coverage firms (NAMIC), Auto Care Affiliation, RetireSafe and AARP.
For more information, go to carrestoreselection.org.