CAR Coalition Launches Multi-Million Dollar Right to Repair Campaign – Ratchet+Wrench

Oct. 1, 2021—The Automotive Coalition has launched a multi-million greenback advertising campaign in assist of The biggest to Restore movement and completely different legislative measures Simply like the Smart ACT  Based mostly on a press launch.

The Automotive Coalition is made up of unbiased automotive parts and repair corporations, associations and insurers. 

The advertising campaign will function a microsite, current and video paid promoting, a “write your member of Congress” function, and an constructed-in authorities relations push.

“We’re excited to kickstart this nationwide advertising campaign Inside the wrestle To revive shopper selection, decrease auto repair prices, and guarantee greater rivals Inside The selection parts enterprise,” Simplyin Rzepka, authorities director of the Automotive Coalition, said in A press launch. “Consumers and small companies lose when 15-yr design patents maintain unbiased producers from offering protected, extreme quality, And pretty priced aftermarket repair parts. The Smart Act would fight design patent abuse that restricts selection and drives up prices by reducing the time that car producers can implement design patents on widespread aftermarket parts, like facet mirrors and bumpers.”